“沉默螺旋”的發展困境:理論完善與實證操作的三個問題

Problems of Research on Spiral of Silence Theory: From Theoretical Development to Concepts Operationalization

Research output: Journal Publications and ReviewsRGC 22 - Publication in policy or professional journal

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Author(s)

  • 劉洋

Related Research Unit(s)

Detail(s)

Original languageChinese (Traditional)
Pages (from-to)37 - 42
Journal / Publication国际新闻界
Volume33
Issue number11
Publication statusPublished - 2011

Abstract

當前對沉默螺旋理論的相關研究,普遍承小棄大、片段截取。主要存在三大問題:大眾媒體在聯繫個體感知和社會輿論中的角色不清晰,其所涉及的概念和概念間的關係也沒有納入研究範圍;這個理論所包含的關鍵概念缺乏規範的測量,測量標準的信度和效度有待檢測;理論的邊界比較模糊,對於理論的成立條件和解釋範圍仍沒有清晰的界定。
The contemporary research on spiral of silence theory reflects very limited comprehension about the essence of the theory in the way of trivializing research questions without big picture in mind and separating related fields without the bridges among them. The three main problems are listed as follows. The bridging role of mass media between individual perception and public opinion hasn’t been clarified, integrated and measured in the study, which results in the obscure figuration of mass media effects in the process. The operationalization and measurement of key concepts are insystematic without acceptable reliability and validity. The blurred boundary is also one of the problem, which provides incomplete conditions of applicability and mitigates the explanation power of the theory.

Research Area(s)

Citation Format(s)

“沉默螺旋”的發展困境:理論完善與實證操作的三個問題. / 劉洋.
In: 国际新闻界, Vol. 33, No. 11, 2011, p. 37 - 42.

Research output: Journal Publications and ReviewsRGC 22 - Publication in policy or professional journal