Unequal participation in joint new product development : The roles of information opportunism concern and contract binding force
Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
Original language | English |
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Pages (from-to) | 21-34 |
Journal / Publication | Journal of Business Research |
Volume | 145 |
Online published | 28 Feb 2022 |
Publication status | Published - Jun 2022 |
Link(s)
Abstract
Partners involved in joint new product development may not participate and/or contribute equally. This study identifies two types of unequal participation: unequal participation due to passive opportunism (i.e., unequal information participation) and unequal participation due to the nature of the business transaction (i.e., unequal co-developer participation). This study further examines how unequal participation may lead to joint new product development inefficiency due to concerns about information opportunism (i.e., about information collection and unauthorized use) and contract binding force. Empirical results from 400 matched channel cooperative dyads in China reveal that both unequal information participation and unequal co-developer participation hinder value co-creation. In addition, concern about information opportunism strengthens the negative effects of unequal participation on value co-creation. Furthermore, we find that the moderating effect of information opportunism concern is less likely to be negative when contract binding force is greater. These findings provide novel insights for managing inter-firm value co-creation in joint new product development.
Research Area(s)
- Contract binding force, Information opportunism concern, Joint new product development, Unequal participation, Value co-creation
Citation Format(s)
Unequal participation in joint new product development: The roles of information opportunism concern and contract binding force. / Wang, Qingtao; Li, Julie Juan; Yang, Defeng.
In: Journal of Business Research, Vol. 145, 06.2022, p. 21-34.
In: Journal of Business Research, Vol. 145, 06.2022, p. 21-34.
Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review