Understanding users' switching behavior of mobile instant messaging applications: An empirical study from the perspective of push-pull-mooring framework

Yongqiang Sun*, Dina Liu, Sijing Chen, Xingrong Wu, Xiao-Liang Shen, Xi Zhang*

*Corresponding author for this work

Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

241 Citations (Scopus)

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Computer Science

Economics, Econometrics and Finance