Understanding users' continuance intention to answer questions in online question answering communities

Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

5 Scopus Citations
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Detail(s)

Original languageEnglish
Pages (from-to)679-688
Journal / PublicationProceedings of the International Conference on Electronic Business (ICEB)
Publication statusPublished - 2009

Conference

Title9th International Conference on Electronic Business, ICEB 2009
PlaceMacao
Period30 November - 4 December 2009

Abstract

This study develops a research model to investigate the antecedents of users' continuance intention to answer questions in online question answering (Q&A) communities based on the literature of knowledge contribution and behavioral continuance. The research model is tested by using the data collected from 241 users of a famous online Q&A community in China (i.e., "Yahoo! Answers China"). The results indicate that satisfaction is the key determinant of continuance intention to answer questions. Satisfaction is, in turn, influenced by reputation enhancement, enjoyment in helping others and advancement of the online community. This study has implications for both theory and practice on the management and design of online Q&A communities.

Research Area(s)

  • Continuance, Knowledge contribution, Online Q&A communities, Outcome performance, Satisfaction