Understanding the trust building mechanisms in social media : Regulatory effectiveness, trust transfer, and gender difference

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journal

4 Scopus Citations
View graph of relations

Author(s)

  • Yan Zhang
  • Xiao-Liang Shen
  • Nan Wang
  • Xi Zhang
  • Yanqiu Wu

Detail(s)

Original languageEnglish
Pages (from-to)498-517
Journal / PublicationAslib Journal of Information Management
Volume70
Issue number5
Publication statusPublished - 17 Sep 2018
Externally publishedYes

Abstract

Purpose - Although the impacts of trust on information disclosure have been well recognized, the trust building mechanisms in social media are still underexplored. To fill this gap, the purpose of this paper is to explore two trust building mechanisms, namely, institution-based and transference-based trust building and identify how these two mechanisms vary across gender. 
Design/methodology/approach - An online survey was conducted to collect data. The partial least squares method was used to examine the relationships among regulatory effectiveness, three trusting perceptions and disclosure intention. A cross-group path coefficient comparison method was used to test gender differences. 
Findings - The results suggest that regulatory effectiveness affects competence- and character-based trust and these impacts are stronger for males than for females. Both competence- and character-based trust influence general trust in members while their impacts vary. Competence-based trust is more important for males while character-based trust is more important for females. 
Originality/value - This study contributes to social media literature by identifying the two trust building mechanisms with special attention to the role of regulatory effectiveness and trust transfer. Further, this study also sheds light on how these two mechanisms vary across gender.

Research Area(s)

  • Gender difference, Information behaviour, Information disclosure, Regulatory effectiveness, Social media, Trust transfer

Citation Format(s)

Understanding the trust building mechanisms in social media : Regulatory effectiveness, trust transfer, and gender difference. / Sun, Yongqiang; Zhang, Yan; Shen, Xiao-Liang; Wang, Nan; Zhang, Xi; Wu, Yanqiu.

In: Aslib Journal of Information Management, Vol. 70, No. 5, 17.09.2018, p. 498-517.

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journal