Understanding the factors affecting Users' Like Intentions in Social Network Services: A Multi-Dimensional Value Perspective

Yongqiang Sun; Dina Liu; Xiao-Liang Shen; Xi Zhang; Nan Wang

doi:10.1109/HICSS.2016.285

Understanding the factors affecting Users' Like Intentions in Social Network Services: A Multi-Dimensional Value Perspective

Yongqiang Sun^*
, Dina Liu
, Xiao-Liang Shen
, Xi Zhang
, Nan Wang

^*Corresponding author for this work

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review

4 Citations (Scopus)

Abstract

Social network service (SNS) has become a widely used social communication platform which is well integrated in the daily routines of many people. The Like button has become a popular interactive function in SNS in recent years but the research on the underlying mechanism about why individuals use the Like button (termed as Like behavior in this study) is rarely examined. To fill this research gap, based on a multi-dimensional value perspective, we propose a research model to investigate the factors influencing users' Like behaviors. The proposed model is empirically tested through an online survey of 479 users in the context of WeChat, one of the most popular SNS in China. The results of this study suggest that social value, entertainment value and cognitive value are the key determinants of users' Like intention. Theoretical and practical implications as well as limitations of the study are discussed finally. © 2016 IEEE.

Original language	English
Title of host publication	Proceedings of the 49th Annual Hawaii International Conference on System Sciences, HICSS 2016
Editors	TX Bui, RH Sprague
Publisher	IEEE Computer Society
Pages	2286-2295
ISBN (Print)	9780769556703
DOIs	https://doi.org/10.1109/HICSS.2016.285
Publication status	Published - 2016
Externally published	Yes
Event	49th Annual Hawaii International Conference on System Sciences (HICSS 2016) - Kauai, United States Duration: 5 Jan 2016 → 8 Jan 2016 https://ieeexplore.ieee.org/xpl/conhome/7426593/proceeding

Publication series

Name	Proceedings of the Annual Hawaii International Conference on System Sciences
ISSN (Print)	1530-1605

Conference

Conference	49th Annual Hawaii International Conference on System Sciences (HICSS 2016)
Place	United States
City	Kauai
Period	5/01/16 → 8/01/16
Internet address	https://ieeexplore.ieee.org/xpl/conhome/7426593/proceeding

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10.1109/HICSS.2016.285

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Sun, Y., Liu, D., Shen, X.-L., Zhang, X., & Wang, N. (2016). Understanding the factors affecting Users' Like Intentions in Social Network Services: A Multi-Dimensional Value Perspective. In TX. Bui, & RH. Sprague (Eds.), Proceedings of the 49th Annual Hawaii International Conference on System Sciences, HICSS 2016 (pp. 2286-2295). (Proceedings of the Annual Hawaii International Conference on System Sciences). IEEE Computer Society. https://doi.org/10.1109/HICSS.2016.285

Sun, Yongqiang ; Liu, Dina ; Shen, Xiao-Liang et al. / Understanding the factors affecting Users' Like Intentions in Social Network Services : A Multi-Dimensional Value Perspective. Proceedings of the 49th Annual Hawaii International Conference on System Sciences, HICSS 2016. editor / TX Bui ; RH Sprague. IEEE Computer Society, 2016. pp. 2286-2295 (Proceedings of the Annual Hawaii International Conference on System Sciences).

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title = "Understanding the factors affecting Users' Like Intentions in Social Network Services: A Multi-Dimensional Value Perspective",

abstract = "Social network service (SNS) has become a widely used social communication platform which is well integrated in the daily routines of many people. The Like button has become a popular interactive function in SNS in recent years but the research on the underlying mechanism about why individuals use the Like button (termed as Like behavior in this study) is rarely examined. To fill this research gap, based on a multi-dimensional value perspective, we propose a research model to investigate the factors influencing users' Like behaviors. The proposed model is empirically tested through an online survey of 479 users in the context of WeChat, one of the most popular SNS in China. The results of this study suggest that social value, entertainment value and cognitive value are the key determinants of users' Like intention. Theoretical and practical implications as well as limitations of the study are discussed finally. {\textcopyright} 2016 IEEE.",

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year = "2016",

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series = "Proceedings of the Annual Hawaii International Conference on System Sciences",

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booktitle = "Proceedings of the 49th Annual Hawaii International Conference on System Sciences, HICSS 2016",

address = "United States",

note = "49th Annual Hawaii International Conference on System Sciences (HICSS 2016) ; Conference date: 05-01-2016 Through 08-01-2016",

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Sun, Y, Liu, D, Shen, X-L, Zhang, X & Wang, N 2016, Understanding the factors affecting Users' Like Intentions in Social Network Services: A Multi-Dimensional Value Perspective. in TX Bui & RH Sprague (eds), Proceedings of the 49th Annual Hawaii International Conference on System Sciences, HICSS 2016. Proceedings of the Annual Hawaii International Conference on System Sciences, IEEE Computer Society, pp. 2286-2295, 49th Annual Hawaii International Conference on System Sciences (HICSS 2016), Kauai, Hawaii, United States, 5/01/16. https://doi.org/10.1109/HICSS.2016.285

Understanding the factors affecting Users' Like Intentions in Social Network Services: A Multi-Dimensional Value Perspective. / Sun, Yongqiang; Liu, Dina; Shen, Xiao-Liang et al.
Proceedings of the 49th Annual Hawaii International Conference on System Sciences, HICSS 2016. ed. / TX Bui; RH Sprague. IEEE Computer Society, 2016. p. 2286-2295 (Proceedings of the Annual Hawaii International Conference on System Sciences).

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review

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T2 - 49th Annual Hawaii International Conference on System Sciences (HICSS 2016)

AU - Sun, Yongqiang

AU - Liu, Dina

AU - Shen, Xiao-Liang

AU - Zhang, Xi

AU - Wang, Nan

PY - 2016

Y1 - 2016

N2 - Social network service (SNS) has become a widely used social communication platform which is well integrated in the daily routines of many people. The Like button has become a popular interactive function in SNS in recent years but the research on the underlying mechanism about why individuals use the Like button (termed as Like behavior in this study) is rarely examined. To fill this research gap, based on a multi-dimensional value perspective, we propose a research model to investigate the factors influencing users' Like behaviors. The proposed model is empirically tested through an online survey of 479 users in the context of WeChat, one of the most popular SNS in China. The results of this study suggest that social value, entertainment value and cognitive value are the key determinants of users' Like intention. Theoretical and practical implications as well as limitations of the study are discussed finally. © 2016 IEEE.

AB - Social network service (SNS) has become a widely used social communication platform which is well integrated in the daily routines of many people. The Like button has become a popular interactive function in SNS in recent years but the research on the underlying mechanism about why individuals use the Like button (termed as Like behavior in this study) is rarely examined. To fill this research gap, based on a multi-dimensional value perspective, we propose a research model to investigate the factors influencing users' Like behaviors. The proposed model is empirically tested through an online survey of 479 users in the context of WeChat, one of the most popular SNS in China. The results of this study suggest that social value, entertainment value and cognitive value are the key determinants of users' Like intention. Theoretical and practical implications as well as limitations of the study are discussed finally. © 2016 IEEE.

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Sun Y, Liu D, Shen XL, Zhang X, Wang N. Understanding the factors affecting Users' Like Intentions in Social Network Services: A Multi-Dimensional Value Perspective. In Bui TX, Sprague RH, editors, Proceedings of the 49th Annual Hawaii International Conference on System Sciences, HICSS 2016. IEEE Computer Society. 2016. p. 2286-2295. (Proceedings of the Annual Hawaii International Conference on System Sciences). Epub 2016 Mar 10. doi: 10.1109/HICSS.2016.285