Understanding the blog service switching in Hong Kong : An empirical investigation

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review

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Detail(s)

Original languageEnglish
Title of host publicationProceedings of the Annual Hawaii International Conference on System Sciences
Publication statusPublished - 2008

Publication series

Name
ISSN (Print)1530-1605

Conference

Title41st Annual Hawaii International Conference on System Sciences (HICSS 2008)
PlaceUnited States
CityWaikoloa, Big Island
Period7 - 10 January 2008

Link(s)

DOI

DOI
Check@CityULib
Link to Scopus https://www.scopus.com/record/display.uri?eid=2-s2.0-51449101079&origin=recordpage
Permanent Link https://scholars.cityu.edu.hk/en/publications/publication(065b203e-cc0b-4fd3-9132-ad5122ed8c75).html

Abstract

Blogs have become an increasingly popular form of displaying online content for general Internet users. Attracting new bloggers and retaining existing bloggers are crucial to blog service providers. In this study, we investigated several factors that affect bloggers' intention to switch their blog services. Based upon previous research on relationship marketing and the push-pull-mooring framework in migration literature, we interpreted three antecedents in terms of their push, pull, and mooring effects. An online survey was conducted to validate our research model. Findings suggested that satisfaction is the strongest factor toward switching intention, followed by attractive alternatives and switching costs. We believe that the implications of this study will provide valuable and important insights to both researchers and practitioners. © 2007 IEEE.

Research Area(s)

  • Attractive alternative, Blog, Push-pull-mooring framework, Satisfaction, Switching cost

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Publication fingerprints text

100
investigations INIS
100
hong kong INIS
100
moorings INIS
100
Hong Kong Keyphrases
100
Blogs Keyphrases
100
Service Switching Keyphrases
100
Intention Psychology
100
Research Psychology
75
Bloggers Keyphrases
50
migration INIS
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Citation Format(s)

[ RIS ] [ BibTeX ]
Understanding the blog service switching in Hong Kong: An empirical investigation. / Zhang, Kem Z.K.; Cheung, Christy M.K.; Lee, Matthew K.O. et al.
Proceedings of the Annual Hawaii International Conference on System Sciences. 2008. 4438974.

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review