Understanding the antecedents of mobile game addiction: The roles of perceived visibility, perceived enjoyment and flow

Yong-Qiang Sun; Yang Zhao; Shi-Qi Jia; Ding-Yi Zheng

Understanding the antecedents of mobile game addiction: The roles of perceived visibility, perceived enjoyment and flow

Yong-Qiang Sun
, Yang Zhao
, Shi-Qi Jia
, Ding-Yi Zheng

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review

35 Citations (Scopus)

Abstract

With the rapid development of mobile games and the roaring growth of market size, mobile game addiction is becoming a public concern. Hence, understanding the reasons behind mobile game addiction is worthwhile. Based on previous studies and two salient features of mobile games (e.g., hedonic and sociality), a research model is developed to examine the antecedents of mobile game addiction. Our proposed model is tested using a survey from 234 mobile game users and the results confirm most of our hypotheses. Specifically, perceived visibility and perceived enjoyment are found to be positively associated with flow which in turn affects addiction. Besides the indirect effect of perceived visibility on addiction via flow, perceived visibility is found to have a direct effect on addiction too. The implications for theory and practice are also discussed.

Original language	English
Title of host publication	PACIS 2015 Proceedings
Publisher	Association for Information Systems
Publication status	Published - Jul 2015
Externally published	Yes
Event	19th Pacific Asia Conference on Information Systems (PACIS 2015) - Sands Expo and Convention Center, Marina Bay Sands, Singapore Duration: 5 Jul 2015 → 9 Jul 2015 http://aisel.aisnet.org/pacis2015/index.3.html http://pacis2015.comp.nus.edu.sg/ http://www.pacis-net.org/proceeding.php?paperyear=2015 http://pacis2015.comp.nus.edu.sg/pages/programschedule.pdf

Publication series

Name	Pacific Asia Conference on Information Systems, PACIS - Proceedings

Conference

Conference	19th Pacific Asia Conference on Information Systems (PACIS 2015)
Abbreviated title	PACIS 2015
Place	Singapore
City	Marina Bay Sands
Period	5/07/15 → 9/07/15
Internet address	http://aisel.aisnet.org/pacis2015/index.3.html http://pacis2015.comp.nus.edu.sg/ http://www.pacis-net.org/proceeding.php?paperyear=2015 http://pacis2015.comp.nus.edu.sg/pages/programschedule.pdf

Research Keywords

Addiction
Flow
Mobile games
Perceived visibility

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@inproceedings{c70f3aec6c16446c8d0f5d7ee601f373,

title = "Understanding the antecedents of mobile game addiction: The roles of perceived visibility, perceived enjoyment and flow",

abstract = "With the rapid development of mobile games and the roaring growth of market size, mobile game addiction is becoming a public concern. Hence, understanding the reasons behind mobile game addiction is worthwhile. Based on previous studies and two salient features of mobile games (e.g., hedonic and sociality), a research model is developed to examine the antecedents of mobile game addiction. Our proposed model is tested using a survey from 234 mobile game users and the results confirm most of our hypotheses. Specifically, perceived visibility and perceived enjoyment are found to be positively associated with flow which in turn affects addiction. Besides the indirect effect of perceived visibility on addiction via flow, perceived visibility is found to have a direct effect on addiction too. The implications for theory and practice are also discussed.",

keywords = "Addiction, Flow, Mobile games, Perceived visibility",

author = "Yong-Qiang Sun and Yang Zhao and Shi-Qi Jia and Ding-Yi Zheng",

year = "2015",

month = jul,

language = "English",

series = "Pacific Asia Conference on Information Systems, PACIS - Proceedings",

publisher = "Association for Information Systems",

booktitle = "PACIS 2015 Proceedings",

address = "United States",

note = "19th Pacific Asia Conference on Information Systems (PACIS 2015), PACIS 2015 ; Conference date: 05-07-2015 Through 09-07-2015",

url = "http://aisel.aisnet.org/pacis2015/index.3.html, http://pacis2015.comp.nus.edu.sg/, http://www.pacis-net.org/proceeding.php?paperyear=2015, http://pacis2015.comp.nus.edu.sg/pages/programschedule.pdf",

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Sun, Y-Q, Zhao, Y, Jia, S-Q & Zheng, D-Y 2015, Understanding the antecedents of mobile game addiction: The roles of perceived visibility, perceived enjoyment and flow. in PACIS 2015 Proceedings., 141, Pacific Asia Conference on Information Systems, PACIS - Proceedings, Association for Information Systems, 19th Pacific Asia Conference on Information Systems (PACIS 2015), Marina Bay Sands, Singapore, 5/07/15. <https://aisel.aisnet.org/pacis2015/141/>

Understanding the antecedents of mobile game addiction: The roles of perceived visibility, perceived enjoyment and flow. / Sun, Yong-Qiang; Zhao, Yang; Jia, Shi-Qi et al.
PACIS 2015 Proceedings. Association for Information Systems, 2015. 141 (Pacific Asia Conference on Information Systems, PACIS - Proceedings).

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review

TY - GEN

T1 - Understanding the antecedents of mobile game addiction

T2 - 19th Pacific Asia Conference on Information Systems (PACIS 2015)

AU - Sun, Yong-Qiang

AU - Zhao, Yang

AU - Jia, Shi-Qi

AU - Zheng, Ding-Yi

PY - 2015/7

Y1 - 2015/7

N2 - With the rapid development of mobile games and the roaring growth of market size, mobile game addiction is becoming a public concern. Hence, understanding the reasons behind mobile game addiction is worthwhile. Based on previous studies and two salient features of mobile games (e.g., hedonic and sociality), a research model is developed to examine the antecedents of mobile game addiction. Our proposed model is tested using a survey from 234 mobile game users and the results confirm most of our hypotheses. Specifically, perceived visibility and perceived enjoyment are found to be positively associated with flow which in turn affects addiction. Besides the indirect effect of perceived visibility on addiction via flow, perceived visibility is found to have a direct effect on addiction too. The implications for theory and practice are also discussed.

AB - With the rapid development of mobile games and the roaring growth of market size, mobile game addiction is becoming a public concern. Hence, understanding the reasons behind mobile game addiction is worthwhile. Based on previous studies and two salient features of mobile games (e.g., hedonic and sociality), a research model is developed to examine the antecedents of mobile game addiction. Our proposed model is tested using a survey from 234 mobile game users and the results confirm most of our hypotheses. Specifically, perceived visibility and perceived enjoyment are found to be positively associated with flow which in turn affects addiction. Besides the indirect effect of perceived visibility on addiction via flow, perceived visibility is found to have a direct effect on addiction too. The implications for theory and practice are also discussed.

KW - Addiction

KW - Flow

KW - Mobile games

KW - Perceived visibility

UR - https://www.scopus.com/pages/publications/85011018146

UR - https://www.scopus.com/record/pubmetrics.uri?eid=2-s2.0-85011018146&origin=recordpage

M3 - RGC 32 - Refereed conference paper (with host publication)

T3 - Pacific Asia Conference on Information Systems, PACIS - Proceedings

BT - PACIS 2015 Proceedings

PB - Association for Information Systems

Y2 - 5 July 2015 through 9 July 2015

ER -

Understanding the antecedents of mobile game addiction: The roles of perceived visibility, perceived enjoyment and flow

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Research Keywords

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