Understanding Media Synergy
Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 12 - Chapter in an edited book (Author)
Author(s)
Detail(s)
| Original language | English |
|---|---|
| Title of host publication | Advertising in New Formats and Media |
| Subtitle of host publication | Current Research and Implications for Marketers |
| Editors | Patrick De Pelsmacker |
| Place of Publication | UK |
| Publisher | Emerald Group Publishing Limited |
| Pages | 97-113 |
| ISBN (electronic) | 978-1-78560-312-9 |
| ISBN (print) | 978-1-78560-313-6 |
| Publication status | Published - Apr 2016 |
| Externally published | Yes |
Link(s)
| Permanent Link | https://scholars.cityu.edu.hk/en/publications/publication(6eb73756-fa56-4142-a67c-f8c14b0b86bc).html |
|---|
Citation Format(s)
Understanding Media Synergy. / HUANG, Guanxiong; Li, Hairong.
Advertising in New Formats and Media: Current Research and Implications for Marketers. ed. / Patrick De Pelsmacker. UK: Emerald Group Publishing Limited, 2016. p. 97-113.
Advertising in New Formats and Media: Current Research and Implications for Marketers. ed. / Patrick De Pelsmacker. UK: Emerald Group Publishing Limited, 2016. p. 97-113.
Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 12 - Chapter in an edited book (Author)
