Understanding Foreign Brand Competition in China : Strategies, Regional Distinctiveness and Social Media Influences
Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (no ISBN/ISSN) › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
| Original language | English |
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| Publication status | Published - 22 Jun 2017 |
Conference
| Title | 26th Annual Consortium for International Marketing Research Conference |
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| Location | University of Florence |
| Place | Italy |
| City | Florence |
| Period | 20 - 23 June 2017 |
Link(s)
| Permanent Link | https://scholars.cityu.edu.hk/en/publications/publication(19e46685-1425-4282-bf15-630223e363df).html |
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Citation Format(s)
Understanding Foreign Brand Competition in China : Strategies, Regional Distinctiveness and Social Media Influences. / LI, Stella Yiyan ; WEI, Liyuan; Zhu, john jianjun.
2017. Paper presented at 26th Annual Consortium for International Marketing Research Conference, Florence, Italy.Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (no ISBN/ISSN) › peer-review
