Understanding adoption of high off-site construction level technologies in construction based on the TAM and TTF

Purpose – Off-site construction (OSC) has been regarded as a clean and efficient production approach to help the construction industry towards sustainability. Different levels of OSC technologies vary greatly in their implementations and adoptions. Compared to low OSC level technologies have been applied widely, the adoption of high OSC level technologies (HOSCLTs) in practice remains limited. The adoption mechanism for HOSCLTs by firms has not been clear, hindering their promotion. This study aims to explore the mechanism combining subjective and objective adoption for HOSCLTs. 
Design/methodology/approach – This study developed an integrated model illustrating mechanism for HOSCLTs adoption based on the technology acceptance model (TAM), which has strong capacity to explain potential adopters' subjective intentions to adoption, and the task-technology fit (TTF) theory, which well describes the linkages between the task, technology and performance in technology adoption. The proposed model was then empirically evaluated through a survey of 232 practitioners in the Chinese OSC industry using partial least squares structural equation modeling. 
Findings – The results indicate that both task characteristics (TAC) and technology characteristics (TEC) positively affect TTF of HOSCLTs. TAC, TTF, firm conditions and stakeholder influence have significant positive effects on perceived usefulness (PU), which further positively influence attitude towards adoption. TEC and firm conditions are significantly related to perceived ease of use (PEU). TTF, PEU and attitude towards adoption are good predictors of behavior intention to HOSCLTs adoption. PEU only significantly influences adoption intention and is not observed to influence attitudes and PU, unlike prior research on common OSC adoption. 
Originality/value – This study contributes to the body of knowledge by exploring HOSCLTs adoption in the industry based on distinguishing the levels of OSC technologies and supplementing an integrated model for explaining the mechanism with the combination of subjective and objective adoption. The study also provides useful insights into understanding and promoting HOSCLTs adoption for policy makers and stakeholders actively involved in the OSC field. © Emerald Publishing Limited.