TY - JOUR
T1 - Twenty Years of Research on Marketing in China
T2 - A Review and Assessment of Journal Publications
AU - Ouyang, Ming
AU - Zhou, Dongsheng
AU - Zhou, Nan
PY - 2000
Y1 - 2000
N2 - This paper reviews research on marketing in China by examining publications in leading English language academic journals from 1978 to 1998. It summarizes the papers that have been published, identifies the contributing individuals and institutions, examines the importance these journals have given to China-related marketing research, and compares the research with research published in leading journals in other business disciplines. The paper concludes by discussing the future of research on marketing in China. Future reviews should include research on marketing in China published in leading Chinese language academic journals. [Article copies available for a fee from The Haworth Document Delivery Service: 1-800-342-9678. E-mail address: 〈getinfo
AB - This paper reviews research on marketing in China by examining publications in leading English language academic journals from 1978 to 1998. It summarizes the papers that have been published, identifies the contributing individuals and institutions, examines the importance these journals have given to China-related marketing research, and compares the research with research published in leading journals in other business disciplines. The paper concludes by discussing the future of research on marketing in China. Future reviews should include research on marketing in China published in leading Chinese language academic journals. [Article copies available for a fee from The Haworth Document Delivery Service: 1-800-342-9678. E-mail address: 〈getinfo
KW - China
KW - Research
UR - http://www.scopus.com/inward/record.url?scp=0347938364&partnerID=8YFLogxK
UR - https://www.scopus.com/record/pubmetrics.uri?eid=2-s2.0-0347938364&origin=recordpage
M3 - RGC 62 - Review of books or of software (or similar publications/items)
SN - 0891-1762
VL - 14
SP - 187
EP - 199
JO - Journal of Global Marketing
JF - Journal of Global Marketing
IS - 1-2
ER -