Turning the Tide: How AI Review Bot Helps Low-Follower Influencers Outperform Their Larger Peers in E-Commerce

Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

Original language	English
Journal	Journal of Electronic Commerce Research
Publication status	Accepted/In press/Filed - 14 Apr 2025

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@article{6e79c1ae715149cb9b49f1e54e357ace,

title = "Turning the Tide: How AI Review Bot Helps Low-Follower Influencers Outperform Their Larger Peers in E-Commerce",

author = "Yizhen WEI and XU, {Jingjun David} and Kai Li",

year = "2025",

month = apr,

day = "14",

language = "English",

journal = "Journal of Electronic Commerce Research",

issn = "1526-6133",

publisher = "California State University, Long Beach * College of Business Administration",

}

TY - JOUR

T1 - Turning the Tide

T2 - How AI Review Bot Helps Low-Follower Influencers Outperform Their Larger Peers in E-Commerce

AU - WEI, Yizhen

AU - XU, Jingjun David

AU - Li, Kai

PY - 2025/4/14

Y1 - 2025/4/14

M3 - RGC 21 - Publication in refereed journal

SN - 1526-6133

JO - Journal of Electronic Commerce Research

JF - Journal of Electronic Commerce Research

ER -