Abstract
Through a 2 (audiences perceive the news anchor as an AI vs. as a human) × 2 (standing vs. sitting) between-subjects experiment on an AI news anchor produced by Xinhua News Agency, a crossover interaction effect was found. When audiences perceived the anchor as a human, and more non-verbal cues (standing) were observed, they would think the news was more credible. However, when perceived as an AI, more non-verbal cues would weaken the credibility.
| Original language | English |
|---|---|
| Publication status | Presented - May 2021 |
| Event | 71st Annual International Communication Association Conference (ICA21) - Virtual Duration: 27 May 2021 → 31 May 2021 https://www.icahdq.org/page/ICA2021 https://www.icahdq.org/page/ICA21FAQ https://www.icahdq.org/resource/resmgr/conference/2021/2021-printprogram.pdf |
Conference
| Conference | 71st Annual International Communication Association Conference (ICA21) |
|---|---|
| Abbreviated title | 71st Annual ICA Conference |
| Period | 27/05/21 → 31/05/21 |
| Internet address |
Bibliographical note
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