Trust and Credibility : The Differences between Perceiving an AI Anchor as AI and Human

Research output: Conference PapersRGC 33 - Other conference paperpeer-review

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Author(s)

Detail(s)

Original languageEnglish
Publication statusPresented - May 2021

Conference

Title71st Annual International Communication Association Conference (ICA21)
LocationVirtual
Period27 - 31 May 2021

Abstract

Through a 2 (audiences perceive the news anchor as an AI vs. as a human) × 2 (standing vs. sitting) between-subjects experiment on an AI news anchor produced by Xinhua News Agency, a crossover interaction effect was found. When audiences perceived the anchor as a human, and more non-verbal cues (standing) were observed, they would think the news was more credible. However, when perceived as an AI, more non-verbal cues would weaken the credibility.

Bibliographic Note

Information for this record is supplemented by the author(s) concerned.

Citation Format(s)

Trust and Credibility: The Differences between Perceiving an AI Anchor as AI and Human. / Jin, Xin; Ye, Qianying; Zhang, Yidi.
2021. 71st Annual International Communication Association Conference (ICA21).

Research output: Conference PapersRGC 33 - Other conference paperpeer-review