Projects per year
Abstract
This study investigates how English advertisements for Western pharmaceutical products were appropriated to meet the expectations of local consumers in The Chinese Mail, one of the major Chinese newspapers in Hong Kong, between 1895 and 1910. The Chinese advertisements for these foreign medical products are compared to their English counterparts, and the adaptation of brand names and advertising content to the discourse of Traditional Chinese Medicine is analysed. This study reveals that the Western pharmaceutical products marketed in Hong Kong were closely related to the bubonic plague of 1894 and the prostitution industry and that the juxtaposition of Western medicine and traditional Chinese medicine discourses in Chinese advertising highlights the discrepancy between these two medical discourses.
| Original language | English |
|---|---|
| Pages (from-to) | 343-359 |
| Journal | Perspectives: Studies in Translation Theory and Practice |
| Volume | 30 |
| Issue number | 2 |
| Online published | 2 Mar 2021 |
| DOIs | |
| Publication status | Published - 2022 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 3 Good Health and Well-being
Research Keywords
- Transadvertising
- Western pharmaceutical products
- Traditional Chinese Medicine (TCM)
- translation
- The Chinese Mail
RGC Funding Information
- RGC-funded
Fingerprint
Dive into the research topics of 'Transadvertising of Western pharmaceutical products in The Chinese Mail (1895–1910)'. Together they form a unique fingerprint.Projects
- 1 Finished
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ECS: Serialized Literary Translation in Hong Kong Chinese Newspapers (1900-1911)
LI, B. (Principal Investigator / Project Coordinator)
1/01/18 → 31/08/21
Project: Research
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