TY - GEN
T1 - Towards secure and practical targeted mobile advertising
AU - Jiang, Jinghua
AU - Shi, Zhenkui
AU - Yuan, Xingliang
AU - Wang, Cong
AU - Gui, Xiaolin
PY - 2015/8/4
Y1 - 2015/8/4
N2 - Targeted mobile advertising has become a key economic force in recent years with the growing mobile app markets. However, the fact that it requires continuous collection of users' profiles raises severe privacy concerns. In this research, we propose to explore a secure and practical mobile advertising architecture, which aims to enable targeted advertising over encrypted mobile user preferences. The proposed idea is based upon a cryptographic primitive - private stream searching (PSS). We show how PSS can be leveraged in this new context, and discuss a number of solution directions to make our design practical and suitable for mobile devices.
AB - Targeted mobile advertising has become a key economic force in recent years with the growing mobile app markets. However, the fact that it requires continuous collection of users' profiles raises severe privacy concerns. In this research, we propose to explore a secure and practical mobile advertising architecture, which aims to enable targeted advertising over encrypted mobile user preferences. The proposed idea is based upon a cryptographic primitive - private stream searching (PSS). We show how PSS can be leveraged in this new context, and discuss a number of solution directions to make our design practical and suitable for mobile devices.
UR - https://www.scopus.com/pages/publications/84943242321
UR - https://www.scopus.com/record/pubmetrics.uri?eid=2-s2.0-84943242321&origin=recordpage
U2 - 10.1109/INFCOMW.2015.7179352
DO - 10.1109/INFCOMW.2015.7179352
M3 - RGC 32 - Refereed conference paper (with host publication)
SN - 9781467371315
VL - 2015-August
SP - 79
EP - 80
BT - Proceedings - IEEE INFOCOM
PB - IEEE
T2 - IEEE Conference on Computer Communications Workshops, INFOCOM WKSHPS 2015
Y2 - 26 April 2015 through 1 May 2015
ER -