Towards Secure and Accurate Targeted Mobile Coupon Delivery

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

7 Scopus Citations
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Detail(s)

Original languageEnglish
Article number7733121
Pages (from-to)8116-8126
Journal / PublicationIEEE Access
Volume4
Publication statusPublished - 2016

Abstract

This paper presents our research on secure and accurate targeted mobile coupon delivery. Our goal is to enable the secure delivery of targeted coupons to eligible users equipped with mobile devices, whose behavioral profiles accurately satisfy the targeting profile defined by the vendor. Our design well preserves user privacy, and further provides the strict security guarantee of vendor protection, by verifying user's eligibility for a coupon without revealing the vendor's targeting profile. We first show a basic approach which can effectively address the challenges posed by secure and accurate targeted coupon delivery, via properly leveraging Yao's garbled circuits. In order to achieve practical performance for resource-limited mobile devices, we then present our proposed design, which imposes lightweight workload on the user side, via properly bridging together homomorphic encryption and Yao's garbled circuits. We implement a preliminary user-side prototype and deploy it on an Android smartphone to evaluate the performance. Extensive experimental results demonstrate that our proposed design achieves practical performance for mobile devices.

Research Area(s)

  • behavioral targeting, mobile, Targeted coupon delivery, user privacy, vendor protection