TY - GEN
T1 - Towards a Successful Mobile Map Service
T2 - 4th International Conference on Networked Digital Technologies, NDT 2012
AU - Park, Eunil
AU - Kim, Ki Joon
AU - Jin, Dallae
AU - del Pobil, Angel P.
PY - 2012
Y1 - 2012
N2 - The present study conducted structural equation modeling (SEM) analyses on data collected from 1,011 participants in order to examine the role of Technology Acceptance Model (TAM) in predicting mobile map service users' attitudes toward the service. Results from the analyses indicated that perceived mobility and perceived locational accuracy significantly influenced user acceptance and intention to use mobile map services via portable computing devices. In particular, increase in perceived mobility positively affected perceived usefulness while perceived locational accuracy also positively affected perceived usefulness and ease of use of using mobile map services. In addition, the present study revealed stronger effects of attitude on the behavioral intention to use than perceived usefulness, while the effects of perceived usefulness was stronger on attitude than perceived ease of use. Implications of notable findings and limitations are discussed. © Springer-Verlag Berlin Heidelberg 2012.
AB - The present study conducted structural equation modeling (SEM) analyses on data collected from 1,011 participants in order to examine the role of Technology Acceptance Model (TAM) in predicting mobile map service users' attitudes toward the service. Results from the analyses indicated that perceived mobility and perceived locational accuracy significantly influenced user acceptance and intention to use mobile map services via portable computing devices. In particular, increase in perceived mobility positively affected perceived usefulness while perceived locational accuracy also positively affected perceived usefulness and ease of use of using mobile map services. In addition, the present study revealed stronger effects of attitude on the behavioral intention to use than perceived usefulness, while the effects of perceived usefulness was stronger on attitude than perceived ease of use. Implications of notable findings and limitations are discussed. © Springer-Verlag Berlin Heidelberg 2012.
KW - Mobile map service
KW - Portable computing device
KW - Technology Acceptance Model
UR - https://www.scopus.com/pages/publications/84874159615
UR - https://www.scopus.com/record/pubmetrics.uri?eid=2-s2.0-84874159615&origin=recordpage
U2 - 10.1007/978-3-642-30507-8_36
DO - 10.1007/978-3-642-30507-8_36
M3 - RGC 32 - Refereed conference paper (with host publication)
SN - 9783642305061
VL - 293 PART 1
T3 - Communications in Computer and Information Science
SP - 420
EP - 428
BT - Networked Digital Technologies
Y2 - 24 April 2012 through 26 April 2012
ER -