TY - JOUR
T1 - Toward a More Powerful Experimental Communication Science
T2 - An Assessment of Two Decades’ Research (2001–2023)
AU - Sun, Ye
AU - Shen, Lijiang
AU - Pan, Zhongdang
AU - Qian, Sijia
PY - 2025/1/2
Y1 - 2025/1/2
N2 - Low statistical power undermines a credible scientific discipline. This paper presents a statistical power assessment of experimental communication research based on a random sample of 416 studies published in five central communication journals over the last two decades (2001–2023). Our analyses showed that there was a lack of attention to power and power analysis, with the majority of studies not even mentioning statistical power. We also demonstrated that between-subjects studies were overall underpowered for two-group, one-way multi-group, and factorial designs. Our findings suggest that conducting power analyses to ensure adequate statistical power should be a key priority for experimental communication research. © The Author(s) 2025.
AB - Low statistical power undermines a credible scientific discipline. This paper presents a statistical power assessment of experimental communication research based on a random sample of 416 studies published in five central communication journals over the last two decades (2001–2023). Our analyses showed that there was a lack of attention to power and power analysis, with the majority of studies not even mentioning statistical power. We also demonstrated that between-subjects studies were overall underpowered for two-group, one-way multi-group, and factorial designs. Our findings suggest that conducting power analyses to ensure adequate statistical power should be a key priority for experimental communication research. © The Author(s) 2025.
KW - effect size
KW - experimental communication research
KW - open science
KW - power analysis
KW - statistical power
UR - http://www.scopus.com/inward/record.url?scp=85213879082&partnerID=8YFLogxK
UR - https://www.scopus.com/record/pubmetrics.uri?eid=2-s2.0-85213879082&origin=recordpage
U2 - 10.1177/00936502241308599
DO - 10.1177/00936502241308599
M3 - RGC 21 - Publication in refereed journal
SN - 0093-6502
JO - Communication Research
JF - Communication Research
ER -