Tourism Products and Services in Bangladesh: Challenges and Suggestions

Tourism is considered the world’s most significant and rapid growing industry. Having blessed with the stunning natural beauty and rich cultural heritage, Bangladesh has also a very bright prospect in tourism industry. Beaches, Forests, Hills and islands, Historical places, and Archaeological Sites are the most appealing tourism products for the tourists and Bangladesh has abundance of the availability of such tourism products. This chapter aims to identify marketing aspects related to tourism products and services in Bangladesh, identifies the constraints regarding tourism products and services, and suggests remedial measures accordingly. Secondary data from previous literature, annual reports, magazines, Bangladesh Tourism Board etc. are used for this study. Results show that the tourism industry can add value to the country’s economy if an effective strategic marketing plan can be developed and implemented to sell the products to its huge target market. If there is no initiative for such a strategic move, the industry might fail to reach its destination even though the country has the potentiality. An industry analysis is a pre-requisite for such a move for the development of the tourism of the country. This research might help the policymakers and marketing practitioners to make new policy and strategy on tourism products and services for fostering overall tourism development in Bangladesh.