To participate or not to participate in a brand micro-blog : Facilitators and inhibitors

Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

Overview

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Social Sciences

intention Social Sciences

follower Social Sciences

quality Social Sciences

entertainment Social Sciences

information Social Sciences

reactance Social Sciences

identification Social Sciences

interaction Social Sciences

service Social Sciences

advertising Social Sciences

customer Social Sciences

determinants Social Sciences

experiment Social Sciences

model Social Sciences

data Social Sciences

Research OutputsResearch Output authored by To participate or not to participate in a brand micro-blog is tagged with the concept

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