TY - GEN
T1 - Timing and basis of online product recommendation
T2 - 15th International Conference on Human Interface and the Management of Information: Information and Interaction for Learning, Culture, Collaboration and Business, HCI 2013
AU - Shi, Amy
AU - Tan, Chuan-Hoo
AU - Sia, Choon Ling
PY - 2013
Y1 - 2013
N2 - Online retailers employ recommendation agents (RAs) to provide product recommendations with the objectives of not only to support consumers' decision-making but also to influence their decisions of product choice. However, some empirical studies have found that product recommendations are not always well accepted by consumers. While one cause for the non-acceptance might be the poor personalization of the product recommendations as suggested by prior studies, another plausible cause would be the failure in providing a product recommendation in the wrong way and/or at the wrong time. Building on the theoretical lens of Preference Inconsistency Paradox, this study seeks to investigate how a RA could offer recommendations based on product reviews (i.e., the basis of a recommendation) and at the juncture when consumers are most receptive to (i.e., the timing). A controlled laboratory experiment was subsequently conducted. The results reveal that the basis and time of recommendations could lead to varying impacts on a consumer's decision satisfaction and decision difficulty. Implications for research and practice are discussed. © 2013 Springer-Verlag Berlin Heidelberg.
AB - Online retailers employ recommendation agents (RAs) to provide product recommendations with the objectives of not only to support consumers' decision-making but also to influence their decisions of product choice. However, some empirical studies have found that product recommendations are not always well accepted by consumers. While one cause for the non-acceptance might be the poor personalization of the product recommendations as suggested by prior studies, another plausible cause would be the failure in providing a product recommendation in the wrong way and/or at the wrong time. Building on the theoretical lens of Preference Inconsistency Paradox, this study seeks to investigate how a RA could offer recommendations based on product reviews (i.e., the basis of a recommendation) and at the juncture when consumers are most receptive to (i.e., the timing). A controlled laboratory experiment was subsequently conducted. The results reveal that the basis and time of recommendations could lead to varying impacts on a consumer's decision satisfaction and decision difficulty. Implications for research and practice are discussed. © 2013 Springer-Verlag Berlin Heidelberg.
KW - preference inconsistency paradox
KW - product recommendation
KW - recommendation source
KW - recommendation timing
UR - http://www.scopus.com/inward/record.url?scp=84880870663&partnerID=8YFLogxK
UR - https://www.scopus.com/record/pubmetrics.uri?eid=2-s2.0-84880870663&origin=recordpage
U2 - 10.1007/978-3-642-39226-9_58
DO - 10.1007/978-3-642-39226-9_58
M3 - RGC 32 - Refereed conference paper (with host publication)
SN - 9783642392252
VL - 8018 LNCS
T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
SP - 531
EP - 539
BT - Human Interface and the Management of Information: Information and Interaction for Learning, Culture, Collaboration and Business
PB - Springer Verlag
Y2 - 21 July 2013 through 26 July 2013
ER -