Theorizing Chinese communication research: a holistic framework for comparative studies

This paper aims to develop a holistic theoretical framework for advancing Chinese communication research. It purports to stipulate certain unsettled but critical tasks by consolidating views and lessons learned in both Chinese communication and management scholarship. In attending to the challenges faced by scholars, such as the unavoidable nature of cross-national and comparative studies, the importance of developing a conceptual and methodological framework that allows for valid comparison between context, culture, and communication in China and other countries should be underscored. This paper echoes the growing demands for Chinese communication research to take on more culture-sensitive and context-sensitive perspectives. © 2010 The Communication Research Centre.