The Use of Inter-Sectional Competition with an Oral Project in the Introductory Marketing Course

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

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  • Richard M. Sparkman, Jr.
  • Scott B. Follows
  • Nan Zhou


Original languageEnglish
Pages (from-to)34-41
Journal / PublicationJournal of Marketing Education
Issue number3
Publication statusPublished - 1 Dec 1990
Externally publishedYes


An oral-only group project was used as the major term assignment in an introductory marketing course. The effects were studied through a questionnaire administered to all students enrolled in the course. The project was found to be effective as a means of improving oral skills and as a teaching tool, and inter-group and inter-section competition produced a high level of student motivation. The use of bonus marks also served to increase the amount of student effort.