The Use of Inter-Sectional Competition with an Oral Project in the Introductory Marketing Course

An oral-only group project was used as the major term assignment in an introductory marketing course. The effects were studied through a questionnaire administered to all students enrolled in the course. The project was found to be effective as a means of improving oral skills and as a teaching tool, and inter-group and inter-section competition produced a high level of student motivation. The use of bonus marks also served to increase the amount of student effort.