The Structure and Evolution of Online Rating Biases in the Sharing Economy

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)peer-review

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Author(s)

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Detail(s)

Original languageEnglish
Title of host publicationPACIS 2019 Proceedings
EditorsDongming Xu, James Jiang, Hee-Woong Kim
PublisherAssociation for Information Systems
Number of pages8
Publication statusPublished - Jul 2019

Publication series

NameProceedings of the Pacific Asia Conference on Information Systems, PACIS

Conference

Title23rd Pacific Asia Conference on Information Systems (PACIS 2019)
LocationShaanxi Guesthouse
PlaceChina
CityXi'an
Period8 - 12 July 2019

Abstract

A wave of sharing economy companies are profoundly changing the market landscape, disrupting traditional businesses alongside the social fabrics of exchange. A critical challenge to their growth, however, is that how to generate trust from online to offline transactions. Users in many online platforms rely on reputational systems such as ratings to infer quality and make decisions. However, ratings are biased by behavioral tendencies, such as homophily and power dependence. Our project examines the structure and evolution of rating biases by analyzing massive amount of platform data. Using big data techniques on leading sharing economy platforms, we identify the structure and evolution of biases, attempting to correct the tendencies in system design. We examine rating biases and their relationships to social distance among heterogeneous user populations. The coevolution of reputational systems and trust further implies long-term behavioral trends, which are critical to investigate for business growth.

Research Area(s)

  • sharing economy, rating bias, social network, trust

Citation Format(s)

The Structure and Evolution of Online Rating Biases in the Sharing Economy. / Lu, Angela; Abrahao, Bruno.

PACIS 2019 Proceedings. ed. / Dongming Xu; James Jiang; Hee-Woong Kim. Association for Information Systems, 2019. (Proceedings of the Pacific Asia Conference on Information Systems, PACIS).

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)peer-review