The Status of Social Media Related Public Relations Research : A Systematic Review of Articles Published in 14 Journals from 2006 to 2018

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)peer-review

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Detail(s)

Original languageEnglish
Publication statusPublished - Aug 2021

Conference

Title104th Annual Conference of the Association for Education in Journalism and Mass Communication (2021 AEJMC)
LocationVirtual
PlaceUnited States
CityNew Orleans
Period4 - 7 August 2021

Abstract

This study examines the patterns and trends of social media-related public relations (SMPR) research published in 14 journals from 2006 to 2018. It analyzes the theoretical trends (i.e., research topics, theories and theoretical models, hypotheses, and research questions), methodological trends (i.e., sample types, sampling methods, and research methods), and social media platforms used in 357 published journal articles. The results reveal the trends of SMPR articles across journal areas and stages of social media development.

Bibliographic Note

Since this conference is yet to commence, the information for this record is subject to revision.

Citation Format(s)

The Status of Social Media Related Public Relations Research : A Systematic Review of Articles Published in 14 Journals from 2006 to 2018. / Wang, Yuan; Cheng, Yang.

2021. Paper presented at 104th Annual Conference of the Association for Education in Journalism and Mass Communication (2021 AEJMC), New Orleans, United States.

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)peer-review