Abstract
Social networking applications (SNAs) are among the fastest growing web applications of recent years. In this paper, we propose a causal model to assess the success of SNAs, grounded on DeLone and McLean's updated information systems (IS) success model. In addition to their original three dimensions of quality, i.e., system quality, information quality and service quality, we propose that a fourth dimension - networking quality - contributes to SNA success. We empirically examined the proposed research model with a survey of 168 Facebook and 149 Twitter users. The data validates the significant role of networking quality in determining the focal SNA's success. The theoretical and practical implications are discussed.
| Original language | English |
|---|---|
| Pages (from-to) | 5-39 |
| Journal | International Journal of Knowledge Content Development & Technology |
| Volume | 6 |
| Issue number | 1 |
| Online published | 30 Jun 2016 |
| DOIs | |
| Publication status | Published - Jun 2016 |
Research Keywords
- Social Networking Application
- Networking Quality
- Information Systems Success Model
- SNA Success Model
Publisher's Copyright Statement
- This full text is made available under CC-BY-NC-ND 4.0. https://creativecommons.org/licenses/by-nc-nd/4.0/