The Secret of Internet Celebrities : A Qualitative Study of Online Opinion Leaders on Weibo

Research output: Chapters, Conference Papers, Creative and Literary WorksRGC 32 - Refereed conference paper (with host publication)peer-review

16 Scopus Citations
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Author(s)

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Detail(s)

Original languageEnglish
Title of host publicationProceedings of the 51st Annual Hawaii International Conference on System Sciences
EditorsTung X. Bui
PublisherHICSS
Pages533-542
ISBN (Electronic)9780998133119
Publication statusPublished - Jan 2018

Publication series

NameProceedings of the Annual Hawaii International Conference on System Sciences
Volume2018-January
ISSN (Print)1530-1605

Conference

Title51st Hawaii International Conference on System Sciences (HICSS 2018)
PlaceUnited States
CityBig Island
Period2 - 6 January 2018

Abstract

Internet celebrities are widely observable on social media platforms and are an essential component to a social media marketing program. Drawing on the media success literature and online influencer research, this study reflects Internet celebrities' fame-seeking practices and discusses on three issues from literature: definition of Internet celebrities, Internet celebrities' identification criteria and what factors can contribute to individual online influence. A series of interview from three Internet celebrities and three followers of each celebrity were conducted to enrich this study. The results show that Internet celebrities are people who have become famous by means of Internet, and have the ability to influence others. They are characterized as having a certain number of followers; high level of interactivity on their profile; and promising business value. Moreover, this study suggests a five-dimensional perspective to understand individual online influence. We believe that these findings provide new insights for interpretation of Internet celebrities and suggest a possible success formula for fame-seekers to achieve influence on the increasingly competitive social media platforms.

Research Area(s)

  • Social Media and e-Business Transformation, Internet celebrities, Social media Influencers, Online influence, Wanghong, Weibo

Bibliographic Note

Research Unit(s) information for this publication is provided by the author(s) concerned.

Citation Format(s)

The Secret of Internet Celebrities: A Qualitative Study of Online Opinion Leaders on Weibo. / Li, Ruohan.
Proceedings of the 51st Annual Hawaii International Conference on System Sciences. ed. / Tung X. Bui. HICSS, 2018. p. 533-542 (Proceedings of the Annual Hawaii International Conference on System Sciences; Vol. 2018-January).

Research output: Chapters, Conference Papers, Creative and Literary WorksRGC 32 - Refereed conference paper (with host publication)peer-review