The Roles of Complementary and Supplementary Fit in Predicting Online Brand Community Users’ Willingness to Contribute

Xiao-Liang Shen; Yang-Jun Li; Yongqiang Sun

doi:10.1007/978-3-319-30133-4_13

The Roles of Complementary and Supplementary Fit in Predicting Online Brand Community Users’ Willingness to Contribute

Xiao-Liang Shen^*
, Yang-Jun Li
, Yongqiang Sun

^*Corresponding author for this work

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review

5 Citations (Scopus)

Abstract

Recently, we have witnessed a shift in the form of brand communities from firm-centric to customer-centric. In particular, the customer-centric approach allows value co-creation in brand communities by involving customers in various activities that bring a product to the market. It is thus interesting and necessary to examine customers’ motivations in helping brands and communities grow and succeed. Based on the person-environment fit framework, this study presents an attempt to investigate community users’ knowledge contribution in one of the largest brand communities in Mainland China. The results demonstrate that both complementary fit and supplementary fit significantly predict consumers’ satisfaction with and their commitment to the community, which in turn leads to willingness to contribute. The findings will contribute to both research and practice by offering a better understanding of the roles of complementary and supplementary fit in promoting online brand community users’ knowledge sharing and contribution. © Springer International Publishing Switzerland 2016.

Original language	English
Title of host publication	Transforming Healthcare Through Information Systems
Subtitle of host publication	Proceedings of the 24th International Conference on Information Systems Development
Editors	Doug Vogel, Xitong Guo, Henry Linger, Chris Barry, Michael Lang, Christoph Schneider
Place of Publication	Cham
Publisher	Springer
Pages	185-197
ISBN (Electronic)	9783319301334
ISBN (Print)	9783319301327
DOIs	https://doi.org/10.1007/978-3-319-30133-4_13
Publication status	Published - 2016
Externally published	Yes
Event	24th International Conference on Information Systems Development, ISD 2015 - Harbin, China Duration: 25 Aug 2015 → 27 Aug 2015 http://isd2015.hit.edu.cn:8080/

Publication series

Name	Lecture Notes in Information Systems and Organisation
Publisher	Springer, Cham
Volume	17
ISSN (Print)	2195-4968
ISSN (Electronic)	2195-4976

Conference

Conference	24th International Conference on Information Systems Development, ISD 2015
Place	China
City	Harbin
Period	25/08/15 → 27/08/15
Internet address	http://isd2015.hit.edu.cn:8080/

Research Keywords

Complementary fit
Knowledge contribution
Online brand communities
Person-environment fit
Supplementary fit

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10.1007/978-3-319-30133-4_13

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Cite this

Shen, X.-L., Li, Y.-J., & Sun, Y. (2016). The Roles of Complementary and Supplementary Fit in Predicting Online Brand Community Users’ Willingness to Contribute. In D. Vogel, X. Guo, H. Linger, C. Barry, M. Lang, & C. Schneider (Eds.), Transforming Healthcare Through Information Systems: Proceedings of the 24th International Conference on Information Systems Development (pp. 185-197). (Lecture Notes in Information Systems and Organisation; Vol. 17). Springer . https://doi.org/10.1007/978-3-319-30133-4_13

Shen, Xiao-Liang ; Li, Yang-Jun ; Sun, Yongqiang. / The Roles of Complementary and Supplementary Fit in Predicting Online Brand Community Users’ Willingness to Contribute. Transforming Healthcare Through Information Systems: Proceedings of the 24th International Conference on Information Systems Development. editor / Doug Vogel ; Xitong Guo ; Henry Linger ; Chris Barry ; Michael Lang ; Christoph Schneider. Cham : Springer , 2016. pp. 185-197 (Lecture Notes in Information Systems and Organisation).

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title = "The Roles of Complementary and Supplementary Fit in Predicting Online Brand Community Users{\textquoteright} Willingness to Contribute",

abstract = "Recently, we have witnessed a shift in the form of brand communities from firm-centric to customer-centric. In particular, the customer-centric approach allows value co-creation in brand communities by involving customers in various activities that bring a product to the market. It is thus interesting and necessary to examine customers{\textquoteright} motivations in helping brands and communities grow and succeed. Based on the person-environment fit framework, this study presents an attempt to investigate community users{\textquoteright} knowledge contribution in one of the largest brand communities in Mainland China. The results demonstrate that both complementary fit and supplementary fit significantly predict consumers{\textquoteright} satisfaction with and their commitment to the community, which in turn leads to willingness to contribute. The findings will contribute to both research and practice by offering a better understanding of the roles of complementary and supplementary fit in promoting online brand community users{\textquoteright} knowledge sharing and contribution. {\textcopyright} Springer International Publishing Switzerland 2016.",

keywords = "Complementary fit, Knowledge contribution, Online brand communities, Person-environment fit, Supplementary fit",

author = "Xiao-Liang Shen and Yang-Jun Li and Yongqiang Sun",

year = "2016",

doi = "10.1007/978-3-319-30133-4\_13",

language = "English",

isbn = "9783319301327",

series = "Lecture Notes in Information Systems and Organisation",

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editor = "Doug Vogel and Xitong Guo and Henry Linger and Chris Barry and Michael Lang and Christoph Schneider",

booktitle = "Transforming Healthcare Through Information Systems",

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Shen, X-L , Li, Y-J & Sun, Y 2016, The Roles of Complementary and Supplementary Fit in Predicting Online Brand Community Users’ Willingness to Contribute. in D Vogel, X Guo, H Linger, C Barry, M Lang & C Schneider (eds), Transforming Healthcare Through Information Systems: Proceedings of the 24th International Conference on Information Systems Development. Lecture Notes in Information Systems and Organisation, vol. 17, Springer , Cham, pp. 185-197, 24th International Conference on Information Systems Development, ISD 2015, Harbin, China, 25/08/15. https://doi.org/10.1007/978-3-319-30133-4_13

The Roles of Complementary and Supplementary Fit in Predicting Online Brand Community Users’ Willingness to Contribute. / Shen, Xiao-Liang ; Li, Yang-Jun ; Sun, Yongqiang.
Transforming Healthcare Through Information Systems: Proceedings of the 24th International Conference on Information Systems Development. ed. / Doug Vogel; Xitong Guo; Henry Linger; Chris Barry; Michael Lang; Christoph Schneider. Cham: Springer , 2016. p. 185-197 (Lecture Notes in Information Systems and Organisation; Vol. 17).

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review

TY - GEN

T1 - The Roles of Complementary and Supplementary Fit in Predicting Online Brand Community Users’ Willingness to Contribute

AU - Shen, Xiao-Liang

AU - Li, Yang-Jun

AU - Sun, Yongqiang

PY - 2016

Y1 - 2016

N2 - Recently, we have witnessed a shift in the form of brand communities from firm-centric to customer-centric. In particular, the customer-centric approach allows value co-creation in brand communities by involving customers in various activities that bring a product to the market. It is thus interesting and necessary to examine customers’ motivations in helping brands and communities grow and succeed. Based on the person-environment fit framework, this study presents an attempt to investigate community users’ knowledge contribution in one of the largest brand communities in Mainland China. The results demonstrate that both complementary fit and supplementary fit significantly predict consumers’ satisfaction with and their commitment to the community, which in turn leads to willingness to contribute. The findings will contribute to both research and practice by offering a better understanding of the roles of complementary and supplementary fit in promoting online brand community users’ knowledge sharing and contribution. © Springer International Publishing Switzerland 2016.

AB - Recently, we have witnessed a shift in the form of brand communities from firm-centric to customer-centric. In particular, the customer-centric approach allows value co-creation in brand communities by involving customers in various activities that bring a product to the market. It is thus interesting and necessary to examine customers’ motivations in helping brands and communities grow and succeed. Based on the person-environment fit framework, this study presents an attempt to investigate community users’ knowledge contribution in one of the largest brand communities in Mainland China. The results demonstrate that both complementary fit and supplementary fit significantly predict consumers’ satisfaction with and their commitment to the community, which in turn leads to willingness to contribute. The findings will contribute to both research and practice by offering a better understanding of the roles of complementary and supplementary fit in promoting online brand community users’ knowledge sharing and contribution. © Springer International Publishing Switzerland 2016.

KW - Complementary fit

KW - Knowledge contribution

KW - Online brand communities

KW - Person-environment fit

KW - Supplementary fit

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U2 - 10.1007/978-3-319-30133-4_13

DO - 10.1007/978-3-319-30133-4_13

M3 - RGC 32 - Refereed conference paper (with host publication)

SN - 9783319301327

T3 - Lecture Notes in Information Systems and Organisation

SP - 185

EP - 197

BT - Transforming Healthcare Through Information Systems

A2 - Vogel, Doug

A2 - Guo, Xitong

A2 - Linger, Henry

A2 - Barry, Chris

A2 - Lang, Michael

A2 - Schneider, Christoph

PB - Springer

CY - Cham

T2 - 24th International Conference on Information Systems Development, ISD 2015

Y2 - 25 August 2015 through 27 August 2015

ER -

Shen XL , Li YJ , Sun Y. The Roles of Complementary and Supplementary Fit in Predicting Online Brand Community Users’ Willingness to Contribute. In Vogel D, Guo X, Linger H, Barry C, Lang M, Schneider C, editors, Transforming Healthcare Through Information Systems: Proceedings of the 24th International Conference on Information Systems Development. Cham: Springer . 2016. p. 185-197. (Lecture Notes in Information Systems and Organisation). Epub 2016 Mar 27. doi: 10.1007/978-3-319-30133-4_13

The Roles of Complementary and Supplementary Fit in Predicting Online Brand Community Users’ Willingness to Contribute

Abstract

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