The Role of Switching Costs on Service Loyalty: a Canonical Correlation Analysis

Yanqun He*, Shuk-Man Cheung, Siu Keung TSE

*Corresponding author for this work

    Research output: Journal Publications and ReviewsRGC 22 - Publication in policy or professional journal

    Original languageEnglish
    Pages (from-to)154 - 164
    JournalJournal of Chinese Entrepreneurship
    Volume1
    Issue number2
    DOIs
    Publication statusPublished - 2009

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