The role of interactive practice in business performance

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

3 Scopus Citations
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Author(s)

Detail(s)

Original languageEnglish
Pages (from-to)1521-1542
Journal / PublicationIndustrial Management & Data Systems
Volume120
Issue number8
Online published8 Jul 2020
Publication statusPublished - 2020

Abstract

Purpose – Despite the relatively long research continuum on IT capability and performance, the "IT capability-performance" link has remained hazy especially related to the mediating role of IT-based communication and networking overall. Therefore, this study investigates how IT capability affects Internet interactive practice and how it further affects marketing effectiveness and firm success. 
Design/methodology/approach – The authors collected the survey data from 504 manufacturers in China, and structural equation modeling is used to test the hypotheses. 
Findings – The results indicate that (1) IT capability has positive effects on both interorganizational systems (IOS)-enabled and social media (SM)-enabled interactive practice; (2) IOS-enabled interactive practice has a significant positive effect on both marketing and financial performance while SM-enabled interactive practice has a positive effect on marketing performance but no effect on financial performance; (3) IOS-enabled interactive practice mediates the effect of IT capability on marketing and financial performance while SM-enabled interactive practice only mediates the effect of IT capability on marketing performance; (4) marketing performance mediates the impact of IOS-enabled and SM-enabled interactive practice on financial performance. 
Originality/value – This study has highlighted the role of social media practice in the relationship between IT capability and firm performance, which makes certain theoretical contributions to the existing research.

Research Area(s)

  • IT capability, Social media, Interorganizational systems, Internet interactive practice, Firm performance, Resource-based theory, INFORMATION-TECHNOLOGY CAPABILITY, RESOURCE-BASED PERSPECTIVE, SOCIAL MEDIA USAGE, SUPPLY CHAIN, ORGANIZATIONAL PERFORMANCE, ABSORPTIVE-CAPACITY, SCALE DEVELOPMENT, IMPACT, AGILITY

Citation Format(s)

The role of interactive practice in business performance. / Feng, Chao; Xi, Nannan; Zhuang, Guijun; Hamari, Juho.

In: Industrial Management & Data Systems, Vol. 120, No. 8, 2020, p. 1521-1542.

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review