The role of interactive practice in business performance
Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
| Original language | English |
|---|---|
| Pages (from-to) | 1521-1542 |
| Journal / Publication | Industrial Management & Data Systems |
| Volume | 120 |
| Issue number | 8 |
| Online published | 8 Jul 2020 |
| Publication status | Published - 2020 |
Link(s)
Abstract
Purpose – Despite the relatively long research continuum on IT capability and performance, the "IT capability-performance" link has remained hazy especially related to the mediating role of IT-based communication and networking overall. Therefore, this study investigates how IT capability affects Internet interactive practice and how it further affects marketing effectiveness and firm success.
Design/methodology/approach – The authors collected the survey data from 504 manufacturers in China, and structural equation modeling is used to test the hypotheses.
Findings – The results indicate that (1) IT capability has positive effects on both interorganizational systems (IOS)-enabled and social media (SM)-enabled interactive practice; (2) IOS-enabled interactive practice has a significant positive effect on both marketing and financial performance while SM-enabled interactive practice has a positive effect on marketing performance but no effect on financial performance; (3) IOS-enabled interactive practice mediates the effect of IT capability on marketing and financial performance while SM-enabled interactive practice only mediates the effect of IT capability on marketing performance; (4) marketing performance mediates the impact of IOS-enabled and SM-enabled interactive practice on financial performance.
Originality/value – This study has highlighted the role of social media practice in the relationship between IT capability and firm performance, which makes certain theoretical contributions to the existing research.
Design/methodology/approach – The authors collected the survey data from 504 manufacturers in China, and structural equation modeling is used to test the hypotheses.
Findings – The results indicate that (1) IT capability has positive effects on both interorganizational systems (IOS)-enabled and social media (SM)-enabled interactive practice; (2) IOS-enabled interactive practice has a significant positive effect on both marketing and financial performance while SM-enabled interactive practice has a positive effect on marketing performance but no effect on financial performance; (3) IOS-enabled interactive practice mediates the effect of IT capability on marketing and financial performance while SM-enabled interactive practice only mediates the effect of IT capability on marketing performance; (4) marketing performance mediates the impact of IOS-enabled and SM-enabled interactive practice on financial performance.
Originality/value – This study has highlighted the role of social media practice in the relationship between IT capability and firm performance, which makes certain theoretical contributions to the existing research.
Research Area(s)
- IT capability, Social media, Interorganizational systems, Internet interactive practice, Firm performance, Resource-based theory, INFORMATION-TECHNOLOGY CAPABILITY, RESOURCE-BASED PERSPECTIVE, SOCIAL MEDIA USAGE, SUPPLY CHAIN, ORGANIZATIONAL PERFORMANCE, ABSORPTIVE-CAPACITY, SCALE DEVELOPMENT, IMPACT, AGILITY
Citation Format(s)
The role of interactive practice in business performance. / Feng, Chao; Xi, Nannan; Zhuang, Guijun et al.
In: Industrial Management & Data Systems, Vol. 120, No. 8, 2020, p. 1521-1542.Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
