The role of discourse in building brand positioning and value: a social semiotic analysis of multimodal artefacts in digital media

Esterina Nervino

The role of discourse in building brand positioning and value: a social semiotic analysis of multimodal artefacts in digital media

Esterina Nervino

Department of English

Research output: Conference Papers › RGC 33 - Other conference paper › peer-review

Original language	English
Publication status	Presented - 15 Oct 2023
Event	10th Anniversary Forum and International Symposium on Business English Linguistics - Central University of Finance and Economics, Beijing , China Duration: 13 Oct 2023 → 15 Oct 2023 https://journal.bisu.edu.cn/EN/column/item890.shtml

Conference

Conference	10th Anniversary Forum and International Symposium on Business English Linguistics
Place	China
City	Beijing
Period	13/10/23 → 15/10/23
Internet address	https://journal.bisu.edu.cn/EN/column/item890.shtml

Bibliographical note

Information for this record is supplemented by the author(s) concerned.

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title = "The role of discourse in building brand positioning and value: a social semiotic analysis of multimodal artefacts in digital media",

author = "Esterina Nervino",

note = "Information for this record is supplemented by the author(s) concerned.; 10th Anniversary Forum and International Symposium on Business English Linguistics ; Conference date: 13-10-2023 Through 15-10-2023",

year = "2023",

month = oct,

day = "15",

language = "English",

url = "https://journal.bisu.edu.cn/EN/column/item890.shtml",

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TY - CONF

T1 - The role of discourse in building brand positioning and value

T2 - 10th Anniversary Forum and International Symposium on Business English Linguistics

AU - Nervino, Esterina

N1 - Information for this record is supplemented by the author(s) concerned.

PY - 2023/10/15

Y1 - 2023/10/15

M3 - RGC 33 - Other conference paper

Y2 - 13 October 2023 through 15 October 2023

ER -