The role of brand image congruity in Chinese consumers' brand preference

Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

Fingerprint

???publication_fingerprints_help???

Engineering & Materials Science

100
Managers Engineering & Materials S...

Business & Economics

4
Market research Business & Economics
4
Managers Business & Economics
Research OutputsResearch Output authored by The role of brand image congruity in Chinese consumers' brand preference is tagged with the concept