Abstract
This article examines the current status of marketing education in China, following a review of the reasons for its disappearance and reappearance in the past four decades. Implications for the future of China's marketing education are also discussed.
| Original language | English |
|---|---|
| Pages (from-to) | 18-24 |
| Journal | Journal of Marketing Education |
| Volume | 13 |
| Issue number | 2 |
| DOIs | |
| Publication status | Published - 1 Aug 1991 |
| Externally published | Yes |
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