The Relationship between Mobile Web and Mobile App Channels for Retailers

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)peer-review

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Related Research Unit(s)

Detail(s)

Original languageEnglish
Pages450-451
Publication statusPublished - 23 Jun 2018

Conference

TitleThe 12th China Summer Workshop on Information Management (CSWIM 2018)
PlaceChina
CityQingdao
Period23 - 24 June 2018

Research Area(s)

  • Mobile web & app, Retail, Mobile friendliness, Complementarity, Substitution

Bibliographic Note

Full text of this publication does not contain sufficient affiliation information. With consent from the author(s) concerned, the Research Unit(s) information for this record is based on the existing academic department affiliation of the author(s).

Citation Format(s)

The Relationship between Mobile Web and Mobile App Channels for Retailers. / Yuan, Ziqing; Chen, Hailiang.

2018. 450-451 Paper presented at The 12th China Summer Workshop on Information Management (CSWIM 2018), Qingdao, China.

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)peer-review