The Relationship between Mobile Web and Mobile App Channels for Retailers

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)peer-review

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Related Research Unit(s)

Detail(s)

Original languageEnglish
Title of host publicationAMCIS 2018 Proceedings
PublisherAssociation for Information Systems
ISBN (Electronic)978-0-9966831-6-6
Publication statusPublished - Aug 2018

Conference

Title24th Americas Conference on Information Systems (AMCIS 2018)
LocationHyatt Regency New Orleans
PlaceUnited States
CityNew Orleans
Period16 - 18 August 2018

Bibliographic Note

Full text of this publication does not contain sufficient affiliation information. With consent from the author(s) concerned, the Research Unit(s) information for this record is based on the existing academic department affiliation of the author(s).

Citation Format(s)

The Relationship between Mobile Web and Mobile App Channels for Retailers. / Yuan, Ziqing; Chen, Hailiang.

AMCIS 2018 Proceedings. Association for Information Systems, 2018.

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)peer-review