The pressure of being celebrated-An investigation of firm responses toward a celebrity event

W. Liu, Y Lian, Cuili QIAN

Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review

Original language	English
Publication status	Published - 15 Jun 2016
Event	The Seventh IACMR Conference - Hangzhou, China Duration: 15 Jun 2016 → 19 Jun 2016

Conference	The Seventh IACMR Conference
Place	China
City	Hangzhou
Period	15/06/16 → 19/06/16

Other Access Options

@conference{08258224a5b743ef81a62e4aaf73e8d6,

title = "The pressure of being celebrated-An investigation of firm responses toward a celebrity event",

author = "W. Liu and Y Lian and Cuili QIAN",

year = "2016",

month = jun,

day = "15",

language = "English",

note = "The Seventh IACMR Conference ; Conference date: 15-06-2016 Through 19-06-2016",

}