The multiple meanings of age for television content preferences

Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

34 Scopus Citations
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Detail(s)

Original languageEnglish
Pages (from-to)372-396
Journal / PublicationHuman Communication Research
Volume36
Issue number3
Publication statusPublished - Jul 2010
Externally publishedYes

Abstract

Two studies examined how adult age and time of measurement influence media preferences. Study 1 (using TV ratings data from 1970s to 1980s) found that the popularity of genres varied over time, but even after controlling for year, age groups differed in (a) genre choices (consistent with socioemotional selectivity theory) and (b) age of characters viewed (consistent with age identity theory). The average age of characters in each program partially mediated age differences in ratings of comedies and news, and suppressed a negative relationship between viewer age and ratings of violent programs. Study 2 (using 2005 survey data) found similar genre and character preferences. In addition, subjective age predicted age of favorite characters beyond the effect of chronological age. © 2010 International Communication Association.

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Citation Format(s)

The multiple meanings of age for television content preferences. / Mares, Marie-Louise; Sun, Ye.
In: Human Communication Research, Vol. 36, No. 3, 07.2010, p. 372-396.

Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review