The moderating effects of contextual factors on a buyer's trust in e-commerce platforms and sellers

Xiayu Chen, Qian Huang, Robert M. Davison, Zhongsheng Hua

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review

8 Citations (Scopus)
41 Downloads (CityUHK Scholars)

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