The moderating effects of contextual factors on a buyer's trust in e-commerce platforms and sellers

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review

Overview

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Keyphrases

Seller Keyphrases

Contextual Factors Keyphrases

Moderating Effect Keyphrases

Buyers Keyphrases

E-commerce Platform Keyphrases

Trust in Seller Keyphrases

Platform Trust Keyphrases

Purchase Intention Keyphrases

Electronic Commerce Keyphrases

Perceived Effective... Keyphrases

Institutional Mecha... Keyphrases

Perceived Website Q... Keyphrases

Signaling Theory Keyphrases

C2C Platform Keyphrases

Consumer-to-consume... Keyphrases

Taobao Keyphrases

Trust Transfer Theo... Keyphrases

Psychology

Trust Psychology

Intention Psychology

Quality Psychology

Websites Psychology

INIS

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