The moderating effects of contextual factors on a buyer's trust in e-commerce platforms and sellers
Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
| Original language | English |
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| Title of host publication | Proceeding of the 19th Pacific Asia Conference on Information Systems (PACIS 2014) |
| Publisher | Pacific Asia Conference on Information Systems |
| ISBN (print) | 978-988-8353-22-4 |
| Publication status | Published - Jun 2014 |
Conference
| Title | 18th Pacific Asia Conference on Information Systems, PACIS 2014 |
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| Place | China |
| City | Chengdu |
| Period | 24 - 28 June 2014 |
Link(s)
| Attachment(s) | Documents
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| Document Link | Links
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| Link to Scopus | https://www.scopus.com/record/display.uri?eid=2-s2.0-84928601992&origin=recordpage |
| Permanent Link | https://scholars.cityu.edu.hk/en/publications/publication(0a959817-007c-434d-b78d-8bc8bb45734b).html |
Abstract
Drawing on trust transfer theory and signal theory, we investigate how perceived effectiveness of ecommerce institutional mechanisms (PEEIM) and perceived website quality of the seller (PWQS) moderate the relationships between trust in platform, trust in seller and purchase intention in the context of Consumer to Consumer (C2C) platforms. To test our proposed model, we surveyed 224 buyers of TaoBao, a major Chinese C2C portal. The results indicate that PEEIM has no effect on the relationship between trust in platform and trust in seller, yet it positively moderates the relationship between trust in seller and purchase intention. In addition, PWQS positively moderates the relationship between trust in platform and trust in seller, but negatively moderates the relationship between trust in seller and purchase intention. The theoretical and practical implications are discussed.
Research Area(s)
- E-commerce institutional mechanisms, Platform, Purchase intention, Seller, Trust, Website quality
Citation Format(s)
The moderating effects of contextual factors on a buyer's trust in e-commerce platforms and sellers. / Chen, Xiayu; Huang, Qian; Davison, Robert M. et al.
Proceeding of the 19th Pacific Asia Conference on Information Systems (PACIS 2014). Pacific Asia Conference on Information Systems, 2014.
Proceeding of the 19th Pacific Asia Conference on Information Systems (PACIS 2014). Pacific Asia Conference on Information Systems, 2014.
Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review
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