The metaphor of ‘Bread is Life’: A semiotic analysis of visual representation in creative advertisement design

Ming CHEUNG

The metaphor of ‘Bread is Life’: A semiotic analysis of visual representation in creative advertisement design

Ming CHEUNG

Department of Media and Communication

Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review

Original language	English
Publication status	Published - 22 May 2008
Event	58th Annual Conference of the International Communication Association (ICA) - Montreal, Canada Duration: 22 May 2008 → 26 May 2008

Conference

Conference	58th Annual Conference of the International Communication Association (ICA)
Place	Canada
City	Montreal
Period	22/05/08 → 26/05/08

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@conference{434b6ffe860743df9b48dc18ad7e8b7b,

title = "The metaphor of {\textquoteleft}Bread is Life{\textquoteright}: A semiotic analysis of visual representation in creative advertisement design",

author = "Ming CHEUNG",

year = "2008",

month = may,

day = "22",

language = "English",

note = "58th Annual Conference of the International Communication Association (ICA) ; Conference date: 22-05-2008 Through 26-05-2008",

}