Abstract
The study adopted a cross sectional approach to investigate the relationships among team creative performance, individual creative characteristics and team processing in creative professionals from a media corporation in Hong Kong. Participants included 450 participants (305 male and 145 female) with an average age of 29 years old and on or above secondary level of education. Factor analysis has yielded 4 factors in team processing, including creative team strategy, importance of teamwork, clarity of expectation, and distraction from goal. Results from hierarchical regression revealed that team processing (creative team strategy and importance of teamwork) and individual conception of creativity (novelty and usefulness) were significant predictors of creative team performance after controlling age, gender, educational attainment, and work experience. Team processing variables mediated the significant relationship between usefulness and creative team performance. Implications and limitations were also discuss
| Original language | English |
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| Publication status | Published - 6 Aug 2014 |
| Event | International Conference on Business, Information, Culture and Creative Industry - Taipei, Taiwan, China Duration: 6 Aug 2014 → 8 Aug 2014 |
Conference
| Conference | International Conference on Business, Information, Culture and Creative Industry |
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| Place | Taiwan, China |
| City | Taipei |
| Period | 6/08/14 → 8/08/14 |
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