TY - GEN
T1 - The Live Streaming Shopping
T2 - 5th International Conference on Crowd Science and Engineering, ICCSE 2021
AU - Zhang, Tongda
AU - Qian, Jun
AU - Sun, Xiao
AU - Ma, Ding
AU - Yuan, Ye
PY - 2021/10/16
Y1 - 2021/10/16
N2 - Over the past decade, shopping online has become increasingly mainstream with the introduction of accessible e-commerce websites and mobile applications. In the meantime, the proliferation of social media and live streaming platforms has supported internet celebrities or key opinion leaders (KOLs) directing their followers to quality products. These two trends are intertwined to produce a new industrial ecology: the live streaming shopping. In this paper, we show that live streaming shopping integrates pleasant social interaction, new product discovery, exceptional promotions, professional reviews, and entertainment, which creates an immense influence on consumer shopping behavior. By investigating the fundamental changes that LSS keeps bringing to the industry's supply chain, we identified some critical issues of LSS's future. It sheds some light on a more optimized supply LSS ecology in the near future.
AB - Over the past decade, shopping online has become increasingly mainstream with the introduction of accessible e-commerce websites and mobile applications. In the meantime, the proliferation of social media and live streaming platforms has supported internet celebrities or key opinion leaders (KOLs) directing their followers to quality products. These two trends are intertwined to produce a new industrial ecology: the live streaming shopping. In this paper, we show that live streaming shopping integrates pleasant social interaction, new product discovery, exceptional promotions, professional reviews, and entertainment, which creates an immense influence on consumer shopping behavior. By investigating the fundamental changes that LSS keeps bringing to the industry's supply chain, we identified some critical issues of LSS's future. It sheds some light on a more optimized supply LSS ecology in the near future.
KW - Industrial ecology
KW - live streaming shopping
KW - online retailing
UR - http://www.scopus.com/inward/record.url?scp=85126891747&partnerID=8YFLogxK
UR - https://www.scopus.com/record/pubmetrics.uri?eid=2-s2.0-85126891747&origin=recordpage
U2 - 10.1145/3503181.3503204
DO - 10.1145/3503181.3503204
M3 - RGC 32 - Refereed conference paper (with host publication)
SN - 978-1-4503-9554-0
T3 - ACM International Conference Proceeding Series
SP - 140
EP - 144
BT - ICCSE '21
PB - Association for Computing Machinery
Y2 - 16 October 2021 through 18 October 2021
ER -
