The Link between Usability, Preference Reversal, and Decision Making

Research output: Conference PapersRGC 33 - Other conference paper

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Author(s)

  • Na WEN

Related Research Unit(s)

Detail(s)

Original languageEnglish
Publication statusPublished - 7 Oct 2010

Conference

Title2010 Association for Consumer Research North American Conference
PlaceUnited States
CityJacksonville
Period7 - 10 October 2010

Citation Format(s)

The Link between Usability, Preference Reversal, and Decision Making. / WEN, Na.
2010. 2010 Association for Consumer Research North American Conference, Jacksonville, United States.

Research output: Conference PapersRGC 33 - Other conference paper