The interactive web : Toward a new discipline

Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

14 Scopus Citations
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Author(s)

  • Hairong Li

Detail(s)

Original languageEnglish
Pages (from-to)13-26
Journal / PublicationJournal of Advertising Research
Volume51
Issue numberSUPPL. 1
Publication statusPublished - 2011
Externally publishedYes

Citation Format(s)

The interactive web: Toward a new discipline. / Li, Hairong.
In: Journal of Advertising Research, Vol. 51, No. SUPPL. 1, 2011, p. 13-26.

Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review