@inproceedings{bdc22e67613245628af8e008f8b8752e,
title = "The influence of subjective norm on behavioral intention in using E-learning: An empirical study in Hong Kong higher education",
abstract = "This study aims to assess the relationship between subjective norms and behavioral intention in using e-learning in Hong Kong higher education. Questionnaire survey was applied and 153 questionnaires were collected. The findings showed that subjective norm was significantly and positively correlated with learners' behavioral intention in using e-learning.",
keywords = "Behavioral intention, E-learning, Hong Kong higher education, Subjective norm",
author = "Yau, \{Hon Keung\} and Ho, \{Tsz Chung\}",
year = "2015",
language = "English",
isbn = "9789881925398",
volume = "2",
series = "Lecture Notes in Engineering and Computer Science",
publisher = "Newswood Limited",
pages = "912--914",
booktitle = "Proceedings of the International MultiConference of Engineers and Computer Scientists 2015",
note = "International MultiConference of Engineers and Computer Scientists 2015 (IMECS 2015) ; Conference date: 18-03-2015 Through 20-03-2015",
}