The Influence of Personalization in Affecting Consumer Attitude toward Mobile Advertising in China

Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

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Social Sciences

100
Consumer Attitude Social Sciences
100
China Social Sciences
50
Commerce Social Sciences
25
Direct Marketing Social Sciences
25
Mobile Phones Social Sciences
25
Marketing Channel Social Sciences
25
Consumer Intention Social Sciences
25
Advertising Design Social Sciences

Computer Science

100
mobile commerce Computer Science
50
Commerce Applicatio... Computer Science
50
Handheld Device Computer Science
50
Direct Relationship Computer Science
50
Messaging Service Computer Science
50
Short Messaging Computer Science

Earth and Planetary Sciences

100
China Earth and Planetary Scien...
50
Mobile Phones Earth and Planetary Scien...
50
Marketing Earth and Planetary Scien...

Keyphrases

100
China Keyphrases
100
Consumer Attitudes Keyphrases
100
Personalization Keyphrases
100
Attitude towards Mo... Keyphrases
25
Fast Response Keyphrases
25
Mobile Phone Keyphrases
25
Response-ability Keyphrases
25
Direct Marketing Keyphrases
25
Handheld Devices Keyphrases
25
Mobile Commerce App... Keyphrases
25
Short Message Servi... Keyphrases
25
Mobile Commerce Keyphrases
25
Mobile Advertising Keyphrases
25
Marketing Channels Keyphrases
25
High Penetration Keyphrases
25
Female Users Keyphrases
25
Advertising Design Keyphrases
25
Interactive Respons... Keyphrases
25
Consumer Intention Keyphrases

INIS

100
china INIS
100
attitudes INIS
100
advertising INIS
40
commerce INIS
20
design INIS
20
increasing INIS
20
applications INIS
20
devices INIS
20
surveys INIS
20
marketing INIS
20
females INIS
20
mobile phones INIS
20
marketers INIS

Engineering

100
Quick Response Engineering
100
Marketer Engineering
100
Rate of Penetration Engineering
100
Mobile Phones Engineering
Research OutputsResearch Output authored by The Influence of Personalization in Affecting Consumer Attitude toward Mobile Advertising in China is tagged with the concept